Customer Contentment in Outdoor Educational and Training Services

Authors

  • Ahmad Firdaus
  • Munawan Munawan
  • Ratna Riandhini

DOI:

https://doi.org/10.55606/tourecon.v1i2.3

Keywords:

Customer satisfaction, Outdoor education, Training services

Abstract

This research delves into customer satisfaction within the realm of outdoor educational and training services. Through an examination of various factors contributing to client contentment in such settings, this study aims to uncover the dynamics influencing satisfaction levels. By employing qualitative and quantitative methodologies, the research evaluates aspects such as program effectiveness, instructor competence, facility quality, and overall experience satisfaction. The findings offer insights into the significance of meeting customer expectations in outdoor education and training services and provide practical implications for enhancing client contentment in these settings.

References

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Irawan, Handi, 2002, 10 Principles of Customer Satisfaction, PT. Elex Media Komputindo, Jakarta.

Kotler, Philip. 2002. Marketing Management, Volumes I and 2, Jakarta: Prenhallindo.

Parasuraman, A. Zeithaml, V., and Berry, L., 1985, A Conceptual Model of Service Quality. Journal of Retailing.

Sudarno, et al, 2013, Analysis of Service Quality and Service Quality Control Based on Visitor Perceptions, Media Statistics, Vol. 4, no. 1, June 2011: 33-45

Tjiptono Fandy, 1997, Principles of Total Quality Service, Andi Yogyakarta.

Valarie A. Zeithaml, A. Parasuraman and Leonard L. Berry, 1990, Delivering Quality Service, The Free Press, New York.

Vincent Gaspersz, Quality Management in the Service Industry, Gramedia Pustaka Utama, Jakarta, 2002.

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Published

2024-05-07

How to Cite

Ahmad Firdaus, Munawan Munawan, & Ratna Riandhini. (2024). Customer Contentment in Outdoor Educational and Training Services. TourEcon: International Journal of Tourism and Economic Studies, 1(2), 16–29. https://doi.org/10.55606/tourecon.v1i2.3